01
You began your career as an accountant. Did you think
when you were starting out that you would be running a
major hospital today?
I spent the first 11 years of my career trying to convince myself
my career was in accounting, but I finally realized it was not what
I wanted to do with my life. I was fortunate enough to get into
hospital operations and truly enjoyed the work. As the COO, I was
perfectly happy running the hospital on a day-to-day basis, and I
never gave much thought to becoming a hospital CEO. But now
that I’m doing it, I just love it.
02
The University of Kansas Hospital has been receiving all kinds
of accolades and recognition for patient care, for heart care
and more. How do you define success for the hospital?
The accolades are nice, but they certainly aren’t our focus.
Our biggest reward is having highly satisfied patients who are
receiving the best care from qualified professionals – quality care
that results in outstanding outcomes.
03
Do you have a favorite patient success story?
I have thousands of them, but there is one that really sticks in
my mind.
In mid-2006, a man from Parsons, Kansas, fell more than 30 feet
from his barn onto concrete. Nearly every bone in his body was
shattered. His prognosis was terrible, and his wife was told he
would most likely die or be in a wheelchair the rest of his life.
When a helicopter brought him to our hospital’s trauma center,
our team rushed him into surgery, and he was in the hospital’s
intensive care unit for the next month. He had to go through a lot
of rehab, but nine months after his accident, he walked into our
executive offices.
With tears in his eyes, he thanked us for not only saving his life,
but helping him return to the life he had before the fall. It was a
tremendously emotional experience for all of us.
04
How is an academic hospital different than a traditional hospital,
and how does education coexist with medicine at KU Hospital?
There is such energy at an academic medical center, an energy
you don’t see at other hospitals. This is where learning and
discovery happen every day and where you see the cutting-edge
in diagnosis and treatment. I think our staff loves the fact they are
providing outstanding care to our patients, but also training the
next generation of health care professionals.
05
In your time in the health care field, what is the biggest
change you have seen?
The change in focus from cost to quality has been remarkable. Don’t
get me wrong, cost is still a major concern. But our turnaround as
an academic medical center has been, in large part, due to our
focus on quality. Last year, we were recognized by the University
HealthSystem Consortium as the fifth-ranked academic medical
center in terms of patient safety and quality, and we will continue
to do everything we can to be a national leader in quality.
06
How would you describe KU Hospital’s partnership with KU
Medical Center?
Obviously, it is one of our longest and most important associations.
The partnership greatly benefits the hospital, the school and the
medical staff.
I am confident our relationship will grow and prosper in the future.
Barbara Atkinson, Kirk Benson and I share a positive determination
to maintain a cooperative climate in which the hospital, the School
of Medicine and the medical staff can succeed together.
07
With the national shortage of health care providers, has it
been a challenge to attract top-flight physicians and nurses to
KU Hospital?
We’ve been fortunate the nursing shortage hasn’t significantly
impacted our hospital. As a matter of fact, this year, we had
over 300 applicants for 100 nursing vacancies. The physician
shortage, however, is very real to us, but we have still had
tremendous success in attracting great doctors. For example,
despite the loss of a neurosurgeon in one of our key service
areas, we were able to recruit a prominent neurosurgeon from
Boston as a replacement.
08
What do you do to relax?
I love to play golf, and I play on the hospital’s softball team. I also
fulfilled a lifelong dream this year and attended the Chicago Cubs’
fantasy camp in Arizona.
09
The Kansas Jayhawks won the NCAA basketball championship
this year. Are you ready to go out on a limb and predict your
beloved Cubs will win the World Series in 2008?
I have been a Cubs fan for 50 years and have learned predicting
victory is a very slippery slope. But, wouldn’t it be great if this was
the year for the Cubs? I know if they make it to the World Series,
I’ll find a way to get there.
10
When you eventually look back on your work at KU Hospital,
what would you like to be most proud of?
I sincerely hope I’ll be able to say I was part of an organization
that became the best hospital in the country. When you look at
where we were 10 years ago, we weren’t even expected to survive.
So being the top hospital in the country…that would be an
extraordinary achievement. +
Bob Page doesn’t just aim to make The
University of Kansas Hospital the best in the
Kansas City area. He wants to make it the
best hospital in the country. Page came to KU
Hospital in 1996 and served as the institution’s
vice president for organizational improvement,
and later as the senior vice president and
chief operating officer before being named to
the hospital’s top position in March 2007.
KU Hospital has experienced an amazing
turnaround in the past decade and accolades
have been showered on the hospital in the
past year. In 2007, U.S. News and World
Report named KU Hospital’s heart program
first in the region and the hospital scored
in the top six percent in patient satisfaction
nationally among teaching hospitals.
We recently talked to Bob Page about the
hospital’s passion for patient satisfaction, the
importance of academic hospitals, and his
lifelong obsession with the Chicago Cubs.